Wedding Dress Shopping

Serve, Celebrate, Teach!

POV:  You arrive with research DONE.  Your ship date, bridal size, and styles aren’t a surprise.  Your unique needs are a non-issue.  You planned with an Ava’s stylist.   FedEx delivered any dresses we ordered for your appointment.

It’s true:  Brides struggle with awkward stylists and high pressure environments making the process take longer than it should.  At Ava’s, we connect with you before you arrive with our guided, VIP experience.  Your deposit is *applied to your dress same day!

When Are We Getting Together?

Do you prefer a Friday or Saturday?

Section 1: Plan Your Experience in 4 Easy Steps

Brides are not guaranteed a store can meet their unique needs even with incredible inventory & staff making dress shopping way more stressful than it should be.  At Ava’s, our unique VIP Experience allows us to do the research before you arrive.  Our process has been tested since 2007 with only 3 brides in 2023 who did NOT find their dream dress at Ava’s.  THREE the entire year?  Crazy right!?

Well enough about us. What day/time is best for you and your crew?

Tell us your ideal dates/times + submit your appointment deposit to hold your spot!

New Bride Dress Shopping
Safari Users: switch your browser to Chrome if drop downs aren't working for ya!
We offer in person dress appointments on Friday and Saturday. If Thursday appears on mobile, please refresh or select Fri/Sat, thank you!
Safari Users: switch your browser to Chrome if drop downs aren't working for ya! If you have a specific time in mind, tell me more in the comment box below.
We offer in person dress appointments on Friday and Saturday. If Thursday appears on mobile, please refresh or select Fri/Sat, thank you!
Safari Users: switch your browser to Chrome if drop downs aren't working for ya! If you have a specific time in mind, tell me more in the comment box below.
With inventory changing weekly, two thirds of our inventory is featured in our shop link with price & size listed. We will talk more about this question in the process as needed!
We recommend an adult experience + a sitter for the kiddos! Menu Link: www.avasbridalcouture.com/menu
If there was a question above you want to give me details on, mention them here. We will save you time!

^ This link takes you to our schedule updated daily M-Th with “Times/Dates” (Plan day or night!)

^ This link takes you to our appointment menu to choose your package and guest list!

^ This link takes you to your bridal style quiz where refer back to plan your suggestion rack!

Scroll thru our latest shipment from market!

I will walk you thru the process by text message once I get your form above!
Once you click submit, the automation will take you to step 2 + 3 immediately.

Appointment FAQ's

Transparency Served on a Silver Platter

Section 2: You Ask Great Questions

We offer 3 price ranges + price transparency on our SHOP LINK

Our inventory changes weekly – two thirds of our inventory is priced and viewable on our shop link for ya:  www.avasbridalcouture.com/shop

1.  Lowest Possible? ($1,500 + Up Plus Tax & Add Ons)

2.  Popular Price Range? ($2,000 – $3,500 Plus Tax & Add Ons) 65% of our new arrivals are within the “popular range” listed on our shop link.

3.  Custom Price Range? ($2,500 – $10,000 Plus Tax & Add Ons) Brides travel near and far for affordable customizations.  No one does it better in house than a bridal salon owned by 2 seamstresses.  Our buyers travel the world to curate a boutique collection for our following.   Every dress in our store is customizable for a one-of-a-kind dress.  Detached trains, upgraded fabrics, simple changes and custom changes are perfect for the bride who wants something different.  Check out our custom design wall featured in our famous stock room.

^ This is a GREAT blog to watch (or listen to podcast style) even if you aren’t plus size.  I tell my story and why I designed our floorplan and business model to be unique from other bridal salons in Dallas, Fort Worth.

Bring up to 12 adults to your bridal appointment!

Here’s a Menu to plan your guests:
www.avasbridalcouture.com/menu

Children under the age of 6 count as 5 adults – ha!

If you have a son/daughter that is old enough to remember today, let’s do something intentional that you and your kiddos will LOVE.  We have a couple of creative ideas to make it fun for them and age appropriate.

Text me: “Hi Sue, I want to plan an appointment to incorporate my children ages ___ and ___, etc. ”  to Sue at 573-454-1160.

Yes, In order to put your needs 1st over other client requests, we are by appointment only.

We are no longer a traditional bridal salon (after 15 years!)

We have made a decision to increase our client experience + decrease our traffic.  We have tons of educational videos on our website to help brides choose if hiring Ava’s Bridal is the right choice for them.

We keep the doors locked to serve you one-to-one!  Most brides book their appointment 1-3 weeks prior, however, feel free to schedule quicker or later as you wish.

Want to see our dresses now?  We invested heavily in our shop link to share pricing, sizes and nearly 400+ wedding dresses from our salon.  www.avasbridalcouture.com/shop

***You won’t know what you like till you try them on in person with me by your side!  Our shop link gives you an idea of what I purchase at market and how HUGE our location for selection.

Dress appointments are typically 1.5 hours or so, depending on the size of group.

Click here to add additional time if you wish:  www.avasbridalcouture.com/menu

(Our process is tested + designed for tech savvy brides who hope to find their dress naturally, without being pressured or rushed… in the 1st appointment.  The time we allow works well thanks to our pre-appointment process.)

Click here to add additional time if you wish:  www.avasbridalcouture.com/menu

Accessories appointments are 1 hour.

Alteration appointments are typically 1 hour (unless you have multiple dresses or custom changes!)

At this stage of our career as business owners, Tammy and I are focused on quality over quantity.   Relational over transactional.

We do all the research and heavy lifting for brides before they arrive to the appointment.

Keep in mind, brides who are booking me hope to find their dress with me and use the deposit toward their dress purchase same day.

Therefore, my ideal bride has zero issues with the deposit.

My focus is to enjoy the process along side you, attract ideal clients we adore + share my God given talents with purpose.

We began the “deposit system” for appointments when we purchased our building at 6663 Camp Bowie in 2017.

Thank you for your loyal referrals.   I am ready to work hard for you, create your dream dress + constantly evolve with you by my side!

If you would like to know my career path, click here + get ready to giggle.

xxoo,
Sue Scheele

In 2022, I have had 3 or 4 brides NOT find their dress TOTAL.
Think about that?

With the volume our operation sees, our process works if YOU are confident when you read our reviews, see our website, researched us, etc.  If you are confident in SUE’s ability to listen and help you find your style/creative ideas to make your dress your own, you will find it.

Since Easter of 2022, I have had ONE bride (One!) not find their dress.

For these reasons, I don’t offer 2nd appointments.  Nearly every bride who uses our genius process, finds their dress without being pressured or rushed.

This is how we have been going strong for 15 years with a following of professional brides who appreciate how transparent and organized we are.

Nope!  Your deposit goes to your stylist if you are not ready to purchase during your session.

Our process is designed to help brides find their dress in the 1st appointment, naturally without being pressured or rushed.  For this reason, we recommend booking when you are mentally ready to find your dress.

“The magic” doesn’t happen when you aren’t open to it happening.

If you didn’t fall in love with a dress at your appointment, schedule a 2nd visit using the deposit link in the menu:  www.avasbridalcouture.com/menu 

Here’s a video on the topic of Refunding the Appointment Deposit for more detail

If you have other salons top on your list, I recommend trying them 1st to avoid FOMO.

Tell me in your quiz if you are nervous about NOT finding your dress at Ava’s, being pressured or being rushed!
Our process anticipates this need for buyers + is very important to not ignore.

You will never be pressured or rushed.  If you have felt this in the past at other salons, this will be different.

Our shop link, price transparency, YouTube videos + tech savvy creative process was designed to help you mentally + financially prepare to have your moment naturally at Ava’s!

GOING TO OTHER STORES:  
I think it’s wise to go to other stores if that’s been your plan all along.  If you are the type of person who never goes to one professional you trust and know online to make a decision, shopping elsewhere before you come to Ava’s benefits you:
– You will see the value at Ava’s clearly after going to other businesses.
– You will not have fomo.
– You can relax and enjoy our genius, tested process fully.
– You will know what else is out there to have clarity.
– You get to interview each business before hiring us.

GOING TO ONE STORE:
So many of you do your research thoroughly prior to booking.  Social media, videos, and elevation of tech savvy bridal businesses has made your job easier.  Therefore, you see countless reviews from brides who were one and done at Ava’s!
If Ava’s is the dream business for your work schedule and level of detail (transparency, detailed communication from the owner by text, no middle man (or woman), helpful private videos to answer your questions, etc….)
– You see that Ava’s is 2 appointments in 1.
– You have spent time on our shop link viewing prices, sizes and styles being 2/3rds of our inventory.
– You are connecting with Sue online and enjoying the unique process
– You watched several videos long or short
– You feel much of our content was “made for you”

 

Click Here to Schedule Online Today!

Once you submit your online form, I will walk you through my questions/prompts in step 2 using automation + text.
This is a win win – you can schedule at your pace 24/7 even after hours.

The videos throughout the process are thoughtfully planned to attract our ideal client – YOU!
We are always listening to client feedback + adding updates online.

The wedding surge has brought a lot of traffic to our business.  We have videos along the teach who we are a great match for and who we are not.

Text Sue:  573-454-1160
Call the Salon:  817-732-4457

Please text Sue at 573-454-1160 to cancel your appointment or reschedule!

If you prefer to give us a call at the salon, here’s the number:  817-732-4457

Deposits are non refundable.  Would you like to bring your wedding dress to Ava’s Bridal for Alterations?

Yes you can bring your dress even if it was purchased elsewhere.

Click HERE to schedule your Alterations Appointment 

Appointment Feedback From Real Brides:

Transparency Served on a Silver Platter

Section 3: About Us + What Brides Are Saying

Your Deposit Is Applied To Your Dress Same Day!